Kate Moss and Naomi Campbell have paired up to recreate a campaign that they originally starred in 20 years ago. The supermodels, and close friends, are once again supporting Fashion Targets Breast Cancer, wearing simple white tees with jeans in the latest campaign photographed by the legendary Mario Testino.
The initiative was originally created by American fashion designer Ralph Lauren after he lost his close friend, Washington Post fashion editor Nina Hyde to cancer. This year a number of labels, including Marks & Spencer, Debenhams, Topshop, Laura Ashley, Simply Be and Blow Ltd, are taking part by creating exclusive products and collections with a minimum 30% donation going towards Breast Cancer Now’s research.
“I never could have expected back in 1996 that I would go on to experience first-hand the harrowing effect this disease can have on individuals, families and loved ones,” Naomi Campbell said of the campaign. “For the last twenty years Fashion Targets Breast Cancer has united us all – scientists, models, designers, mothers, photographers, retailers – as a powerful force against the disease.”
Kate Moss, added: “It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year. Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.’’
In its 20 years the initiative has already raised over £14 million to fund breast cancer research, and has received support from a number of high profile fashion stars, including Claudia Schiffer, Elle Macpherson, Georgia May Jagger, Sienna Miller and Lily Donaldson.